E-commerce: An introduction

by Alex Dalessi | Aug 31, 2024 | Digital Marketing, SEO, Website Design

Note: Much of the information in this blog post comes from Google’s online Digital Marketing and E-commerce course on Coursera. Introduction E-commerce is the buying and selling of goods or services using the internet. In other words, e-commerce involves a store that...

Digital Marketing terminology(part 6)

by Alex Dalessi | Aug 29, 2024 | Uncategorized

Digital Marketing Terminology(part 6) Note: These terms are from the Google Digital Marketing & E-commerce course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores A Abandoned cart email: A follow-up email sent to customers who added an item to their...

Digital Marketing terminology(part 5)

by Alex Dalessi | Aug 25, 2024 | Digital Marketing, SEO

Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course part 5: Assess for Success: Marketing Analytics and Measurement A A/B testing: A method of testing where two versions of content with a single differing...

Introduction to search engines

by Alex Dalessi | Aug 23, 2024 | Computer Science, Digital Marketing, SEO, Website Design

Introduction Search engines are software that locates information on a search query. A search engine has three main processes: crawling, indexing, and serving. Crawling is the process of finding new or updated pages. Each result on a search engine is a website with a...

Introduction to SEO

by Alex Dalessi | Aug 21, 2024 | Uncategorized

Introduction to SEO Search engine optimization or SEO for short is the process of increasing the visibility of website pages on search engines to attract more relevant traffic. SEO has a few main components keyword research which can be done through software like...