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Introduction to online advertising

by Alex Dalessi | Sep 5, 2024 | Data Analysis, Digital Marketing, SEO

Online advertising, also called digital marketing, is critical to businesses in the modern economy. Online advertising, compared to other forms of advertising, is cost-effective. Cost-effectiveness in marketing is generally measured by the CPM(cost per 1000...

An introduction to pivot tables

by Alex Dalessi | Sep 4, 2024 | Data Analysis, Digital Marketing, SEO

Pivot tables are tools in Microsoft Excel or Google Sheets that enable you to calculate, summarize, and analyze data for comparisons, patterns, and trends. Marketers use pivot tables to give insight into a company’s data that can be used to help marketing teams...

An introduction to WordPress plugins

by Alex Dalessi | May 29, 2023 | Computer Science, Cybersecurity, Data Analysis, Digital Marketing, SEO, Website Design

As a WordPress user, I know how important it is to have a website that performs well. A slow website can drive visitors away and hurt your search engine ranking. Fortunately, there are many WordPress plugins available that can help you improve your website’s...
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