Introduction

Google Ads are an integral part of digital marketing in the modern era. Google Ads is Google’s online advertising program. Through Google Ads, online ads can be created to reach people exactly when they’re interested in the products and services that you offer. There are several steps to creating a Google advertisement. The steps are defining a campaign, choosing the campaign type, setting a budget, choosing a bidding strategy, selecting your target, creating the ad, and finalizing the ad.

Campaigns

There are seven types of campaign goals. They are sales, leads, website traffic, product & brand consideration, brand awareness & reach, app promotion, and local store visits. Once the campaign goal has been chosen, the campaign type needs to be decided on. There are five different campaign types. These include search, performance max, display, shopping, and video. After selecting the campaign’s goals and type, a budget for the campaign needs to be set. Once a budget has been set, a bidding strategy has to be selected. Once a bidding strategy has been selected, the targets of the ad will need to be selected. Ad targets could include geographic locations, languages, and audience segments. After all the previous steps have been completed, the advertisement can be created and finalized.

Display Advertising

Display ads are visual ads that are placed on websites or applications. Anyone who has used the internet in the last few decades has seen display ads. Display ads are placed on websites or apps found on desktop or mobile like mobile games developed using Unity or Unreal Engine. Display ads can include video and interactive elements. For a Google display ad to be displayed on a website or application, the website or application needs to be part of Google’s display network. Google’s display network includes more than two million websites, videos, and apps where display ads can appear. There are two types of Google display ads: uploaded and responsive.

Responsive display ads have multiple benefits over uploaded display ads. These benefits include the use of Google Ads software to optimize your ads. Responsive ads have a broader reach than uploaded ads. Responsive ads also are less time-consuming to make and can be used with videos.

Google recommends that display ads have 5 headlines, 5 images, and 5 descriptions. Images should have a strong visual focus on the product being offered. Blank space shouldn’t take up more than 80% of the image. The background should suit the product well. The image also shouldn’t be overlayed with a logo, text, or buttons. Lastly, ads shouldn’t be shown too much as this could result in people getting so tired of seeing your ads, they stop receiving attention. This is referred to as ad fatigue.

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