Introduction to Smart Campaigns
Smart campaigns(not to be confused with a SMART marketing campaign) are advanced shopping campaigns that use machine learning technology to optimize for more sales and reach Google shoppers across Google’s sites and networks. Smart campaigns have many advantages...
An introduction to heat maps
Introduction to Heat Maps A heat map is a tool that demonstrates how client-side users interact with a website. Similar to A/B tests, which were discussed in a previous blog post, heat maps are one tool to help a company increase conversion rates. A heat map measures...
E-commerce: An introduction
Note: Much of the information in this blog post comes from Google’s online Digital Marketing and E-commerce course on Coursera. Introduction E-commerce is the buying and selling of goods or services using the internet. In other words, e-commerce involves a store that...