Introduction to Digital Marketing
Introduction to Digital Marketing Digital marketing involves marketing goals through online channels such as email and social media to support and advance business objectives. Digital Marketing has multiple touchpoints(awareness, consideration, conversion, and...
Introduction to Digital Marketing
Introduction to Digital Marketing Digital marketing involves marketing goals through online channels such as email and social media to support and advance business objectives. Digital Marketing has multiple touchpoints(awareness, consideration, conversion, and...
The Marketing Funnel
One of the first topics discussed in Google’s Assess for Success: Marketing Analytics and Measurement Coursera course is the marketing funnel. The marketing funnel is a visual representation of the process through which a potential customer becomes a loyal and...