Introduction to SEO

Introduction to SEO

Introduction to SEO Search engine optimization or SEO for short is the process of increasing the visibility of website pages on search engines to attract more relevant traffic. SEO has a few main components keyword research which can be done through software like...
Introduction to Digital Marketing

Introduction to Digital Marketing

Introduction to Digital Marketing Digital marketing involves marketing goals through online channels such as email and social media to support and advance business objectives. Digital Marketing has multiple touchpoints(awareness, consideration, conversion, and...
Digital Marketing Terminology(part 4)

Digital Marketing Terminology(part 4)

Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 4: Think outside the inbox: Email marketing A A/B testing: A method of testing where two versions of content with a single differing variableare...

Digital Marketing Terminology(part 3)

Digital Marketing Terminology   Note: These terms are from the Google Digital Marketing & E-commerce course module 3: From Likes to Leads: Interact with Customers Online A A/B testing: A method of testing where two versions of content with a single differing...
Digital Marketing Terminology(Part 2)

Digital Marketing Terminology(Part 2)

  Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 2 # 404 page: A URL that tells the visitor that the webpage does not exist A A/B testing: A method of testing where two versions of a webpage with a...
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