Digital Marketing Terminology(Part 2)
Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 2 # 404 page: A URL that tells the visitor that the webpage does not exist A A/B testing: A method of testing where two versions of a webpage with a...
Digital Marketing terminology(part 1)
Digital Marketing terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 1 A Ad extension: A Google Ads feature that shows additional information about the business Agency: An outside partner that fulfills a company’s...The Marketing Funnel
One of the first topics discussed in Google’s Assess for Success: Marketing Analytics and Measurement Coursera course is the marketing funnel. The marketing funnel is a visual representation of the process through which a potential customer becomes a loyal...