Artificial Intelligence: An introduction
Introduction Computer scientists recognize artificial intelligence as a crucial branch of their field. AI encompasses the development of systems that mimic tasks associated with human intelligence. This field aims to create machines that can perform functions...
Data Science: How organizations use it
Introduction Businesses utilize data science to enhance their operations and improve their overall performance. At its core, data science is a powerful tool that helps businesses achieve their goals while boosting efficiency across various departments. By analyzing...
Data Science: An introduction
Introduction to data science Data science is the study of data to understand the world. In essence, data science is the science of data. Similar to how the natural sciences, such as biology, chemistry, and physics, describe the natural world. Data science involves big...
Market Research
Market research is gathering information about consumers' needs and preferences. Market research could include readily available research conducted by third parties. This is also known as secondary research. A problem that could arise with secondary research is the...
Customer loyalty
Customer loyalty is the marketing funnel's last stage, as described in a previous blog post. An earlier blog post stated, "The loyalty stage is when customer loyalty is established, and customers become repeat customers and advocate for the company’s products or...
Introduction to online advertising
Online advertising, also called digital marketing, is critical to businesses in the modern economy. Online advertising, compared to other forms of advertising, is cost-effective. Cost-effectiveness in marketing is generally measured by the CPM(cost per 1000...
An introduction to pivot tables
Pivot tables are tools in Microsoft Excel or Google Sheets that enable you to calculate, summarize, and analyze data for comparisons, patterns, and trends. Marketers use pivot tables to give insight into a company's data that can be used to help marketing teams...
Preparing data in Microsoft Excel
Microsoft Excel and other software not discussed in this blog post are widely used in analyzing data such as MySQL and Python. This blog post will review some basic functions and features of Microsoft Excel. Specifically, sorting and filtering will be covered in this...
Social Media Marketing
Digital marketing can take many forms, including marketing on social media platforms like Twitter(now X), Facebook(now Meta), Instagram, etc. Social media marketing also involves tracking and analyzing conversations and trends related to your brand. Intuitively,...
