Introduction to Smart Campaigns
Smart campaigns(not to be confused with a SMART marketing campaign) are advanced shopping campaigns that use machine learning technology to optimize for more sales and reach Google shoppers across Google's sites and networks. Smart campaigns have many advantages and...
An introduction to heat maps
Introduction to Heat Maps A heat map is a tool that demonstrates how client-side users interact with a website. Similar to A/B tests, which were discussed in a previous blog post, heat maps are one tool to help a company increase conversion rates. A heat map measures...
E-commerce: An introduction
Note: Much of the information in this blog post comes from Google’s online Digital Marketing and E-commerce course on Coursera. Introduction E-commerce is the buying and selling of goods or services using the internet. In other words, e-commerce involves a store that...
E-commerce: An introduction
Note: Much of the information in this blog post comes from Google's online Digital Marketing and E-commerce course on Coursera. Introduction E-commerce is the buying and selling of goods or services using the internet. In other words, e-commerce involves a store that...
Customer Personas
A customer persona is a marketing representation of a group or grouping of similar people who are the target audience. It includes the group's or groups' characteristics, the marketing goal regarding these groupings, and the marketing barrier. A marketing team creates...
Digital Marketing terminology(part 6)
Digital Marketing Terminology(part 6) Note: These terms are from the Google Digital Marketing & E-commerce course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores A Abandoned cart email: A follow-up email sent to customers who added an item to their...
Digital Marketing Terminology (part 6)
Digital Marketing Terminology(part 6) Note: These terms are from the Google Digital Marketing & E-commerce course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores A Abandoned cart email: A follow-up email sent to customers who added an item to their...
Introduction to A/B testing
An A/B test is an online experiment with two variants and a random 50% split of users between two variants to determine the better-performing option. An A/B test contains a description of the variants and past performance. A/B tests can be conducted in Google Ads...
Analyzing data from Google Ads and Google Analytics
Google Ads was introduced in a previous blog post titled Introduction to Google Ads by Alexander Dalessi. Global Site Tagging Global site tagging is used to obtain data from all Google products and services. This involves copying and pasting code into the head section...
