One of the first topics discussed in Google’s Assess for Success: Marketing Analytics and Measurement Coursera course is the marketing funnel. The marketing funnel is a visual representation of the process through which a potential customer becomes a loyal and...

Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 4: Think outside the inbox: Email marketing A A/B testing: A method of testing where two versions of content with a single differing variableare...

Digital Marketing Terminology   Note: These terms are from the Google Digital Marketing & E-commerce course module 3: From Likes to Leads: Interact with Customers Online A A/B testing: A method of testing where two versions of content with a single differing...

  Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 2 # 404 page: A URL that tells the visitor that the webpage does not exist A A/B testing: A method of testing where two versions of a webpage with a...

Digital Marketing terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 1 A Ad extension: A Google Ads feature that shows additional information about the business Agency: An outside partner that fulfills a company’s...

One of the first topics discussed in Google's Assess for Success: Marketing Analytics and Measurement Coursera course is the marketing funnel. The marketing funnel is a visual representation of the process through which a potential customer becomes a loyal customer....