OC Web Design
OC Web Design is a website associated with Website Promoters. Website Promoters is a premier web design and SEO company that has been serving Orange County businesses for over 20 years. This page contains blog posts on many topics related to website design, including CSS styling, WordPress plugins, and software such as Adobe Photoshop and Grammarly.
A Comprehensive Guide to Basic CSS for WordPress
Introduction to CSS and its importance in WordPress Cascading Style Sheets, or CSS, is a fundamental language used to control the presentation and styling of web pages. In the realm of WordPress, CSS plays a crucial role in enhancing the visual appeal and user...
Does a chatbot increase engagement on a website?
Does a chatbot increase engagement on a website? In today's digital landscape, websites serve as virtual storefronts for businesses across industries. However, maintaining visitor engagement and providing seamless user experiences can be challenging. So does a chatbot...
Responsive Web Design: CSS for desktop and mobile compatibility
Understanding the Foundations of Responsive Design In today's digital landscape, creating websites that adapt flawlessly to various screen sizes and devices is no longer optional—it's essential. Responsive web design has become the cornerstone of modern web...
Customer loyalty
Customer loyalty is the marketing funnel's last stage, as described in a previous blog post. An earlier blog post stated, "The loyalty stage is when customer loyalty is established, and customers become repeat customers and advocate for the company’s products or...
Introduction to online advertising
Online advertising, also called digital marketing, is critical to businesses in the modern economy. Online advertising, compared to other forms of advertising, is cost-effective. Cost-effectiveness in marketing is generally measured by the CPM(cost per 1000...
An introduction to pivot tables
Pivot tables are tools in Microsoft Excel or Google Sheets that enable you to calculate, summarize, and analyze data for comparisons, patterns, and trends. Marketers use pivot tables to give insight into a company's data that can be used to help marketing teams...
Social Media Marketing
Digital marketing can take many forms, including marketing on social media platforms like Twitter(now X), Facebook(now Meta), Instagram, etc. Social media marketing also involves tracking and analyzing conversations and trends related to your brand. Intuitively,...
Introduction to Smart Campaigns
Smart campaigns(not to be confused with a SMART marketing campaign) are advanced shopping campaigns that use machine learning technology to optimize for more sales and reach Google shoppers across Google's sites and networks. Smart campaigns have many advantages and...
An introduction to heat maps
Introduction to Heat Maps A heat map is a tool that demonstrates how client-side users interact with a website. Similar to A/B tests, which were discussed in a previous blog post, heat maps are one tool to help a company increase conversion rates. A heat map measures...