OC Web Design
OC Web Design is a website associated with Website Promoters. Website Promoters is a premier web design and SEO company that has been serving Orange County businesses for over 20 years. This page contains blog posts on many topics related to website design, including CSS styling, WordPress plugins, and software such as Adobe Photoshop and Grammarly.
Digital Marketing terminology (part 5)
Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course part 5: Assess for Success: Marketing Analytics and Measurement A A/B testing: A method of testing where two versions of content with a single differing...
Introduction to Google Ads
Introduction Google Ads are an integral part of digital marketing in the modern era. Google Ads is Google's online advertising program. Through Google Ads, online ads can be created to reach people exactly when they're interested in the products and services that you...
Introduction to search engines
Introduction A search engine is software that locates information on a search query. A search engine has three main processes: crawling, indexing, and serving. Crawling is the process of finding new or updated pages. Each result on a search engine is a website with a...
Introduction to SEO
Introduction to SEO Search engine optimization or SEO for short is the process of increasing the visibility of website pages on search engines to attract more relevant traffic. SEO has a few main components keyword research which can be done through software like...
Introduction to Digital Marketing
Introduction to Digital Marketing Digital marketing involves marketing goals through online channels such as email and social media to support and advance business objectives. Digital Marketing has multiple touchpoints(awareness, consideration, conversion, and...
Digital Marketing Terminology(part 4)
Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 4: Think outside the inbox: Email marketing A A/B testing: A method of testing where two versions of content with a single differing variableare...
Digital Marketing Terminology(part 3)
Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 3: From Likes to Leads: Interact with Customers Online A A/B testing: A method of testing where two versions of content with a single differing...
Digital Marketing Terminology(Part 2)
Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 2 # 404 page: A URL that tells the visitor that the webpage does not exist A A/B testing: A method of testing where two versions of a webpage with a...
Digital Marketing terminology(part 1)
Digital Marketing terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 1 A Ad extension: A Google Ads feature that shows additional information about the business Agency: An outside partner that fulfills a company’s...