OC Web Design
OC Web Design is a website associated with Website Promoters. Website Promoters is a premier web design and SEO company that has been serving Orange County businesses for over 20 years. This page contains blog posts on many topics related to website design, including CSS styling, WordPress plugins, and software such as Adobe Photoshop and Grammarly.
Introduction to A/B testing
An A/B test is an online experiment with two variants and a random 50% split of users between two variants to determine the better-performing option. An A/B test contains a description of the variants and past performance. A/B tests can be conducted in Google Ads...
Analyzing data from Google Ads and Google Analytics
Google Ads was introduced in a previous blog post titled Introduction to Google Ads by Alexander Dalessi. Global Site Tagging Global site tagging is used to obtain data from all Google products and services. This involves copying and pasting code into the head section...
Digital Marketing terminology(part 5)
Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course part 5: Assess for Success: Marketing Analytics and Measurement A A/B testing: A method of testing where two versions of content with a single differing...
Digital Marketing terminology (part 5)
Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course part 5: Assess for Success: Marketing Analytics and Measurement A A/B testing: A method of testing where two versions of content with a single differing...
Introduction to Google Ads
Introduction Google Ads are an integral part of digital marketing in the modern era. Google Ads is Google's online advertising program. Through Google Ads, online ads can be created to reach people exactly when they're interested in the products and services that you...
Introduction to search engines
Introduction A search engine is software that locates information on a search query. A search engine has three main processes: crawling, indexing, and serving. Crawling is the process of finding new or updated pages. Each result on a search engine is a website with a...
Introduction to SEO
Introduction to SEO Search engine optimization or SEO for short is the process of increasing the visibility of website pages on search engines to attract more relevant traffic. SEO has a few main components keyword research which can be done through software like...
Introduction to Digital Marketing
Introduction to Digital Marketing Digital marketing involves marketing goals through online channels such as email and social media to support and advance business objectives. Digital Marketing has multiple touchpoints(awareness, consideration, conversion, and...
Digital Marketing Terminology(part 4)
Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 4: Think outside the inbox: Email marketing A A/B testing: A method of testing where two versions of content with a single differing variableare...