Data: What is it?
Introduction Data represents unorganized information that undergoes processing to become meaningful and useful. In data science, we categorize data into three main types: structured, semi-structured, and unstructured. Most individuals unfamiliar with computer science...
Artificial Intelligence: An introduction
Introduction Computer scientists recognize artificial intelligence as a crucial branch of their field. AI encompasses the development of systems that mimic tasks associated with human intelligence. This field aims to create machines that can perform functions...
Digital Marketing terminology(part 6)
Digital Marketing Terminology(part 6) Note: These terms are from the Google Digital Marketing & E-commerce course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores A Abandoned cart email: A follow-up email sent to customers who added an item to their...
Introduction to A/B testing
An A/B test is an online experiment with two variants and a random 50% split of users between two variants to determine the better-performing option. An A/B test contains a description of the variants and past performance. A/B tests can be conducted in Google Ads...