Introduction to online advertising
Online advertising, also called digital marketing, is critical to businesses in the modern economy. Online advertising, compared to other forms of advertising, is cost-effective. Cost-effectiveness in marketing is generally measured by the CPM(cost per 1000...
An introduction to pivot tables
Pivot tables are tools in Microsoft Excel or Google Sheets that enable you to calculate, summarize, and analyze data for comparisons, patterns, and trends. Marketers use pivot tables to give insight into a company’s data that can be used to help marketing teams...
Preparing data in Microsoft Excel
Microsoft Excel and other software not discussed in this blog post are widely used in analyzing data such as MySQL and Python. This blog post will review some basic functions and features of Microsoft Excel. Specifically, sorting and filtering will be covered in this...
An introduction to WordPress plugins
As a WordPress user, I know how important it is to have a website that performs well. A slow website can drive visitors away and hurt your search engine ranking. Fortunately, there are many WordPress plugins available that can help you improve your website’s...