Social Media Marketing

by | Sep 2, 2024 | Digital Marketing, SEO, Website Design

Digital marketing can take many forms, including marketing on social media platforms like Twitter(now X), Facebook(now Meta), Instagram, etc. Social media marketing also involves tracking and analyzing conversations and trends related to your brand. Intuitively,...
Introduction to Smart Campaigns

Introduction to Smart Campaigns

by | Sep 1, 2024 | Digital Marketing, SEO

Smart campaigns(not to be confused with a SMART marketing campaign) are advanced shopping campaigns that use machine learning technology to optimize for more sales and reach Google shoppers across Google’s sites and networks. Smart campaigns have many advantages...

An introduction to heat maps

by | Aug 31, 2024 | Digital Marketing, SEO, Website Design

Introduction to Heat Maps A heat map is a tool that demonstrates how client-side users interact with a website. Similar to A/B tests, which were discussed in a previous blog post, heat maps are one tool to help a company increase conversion rates. A heat map measures...

E-commerce: An introduction

by | Aug 31, 2024 | Digital Marketing, SEO, Website Design

Note: Much of the information in this blog post comes from Google’s online Digital Marketing and E-commerce course on Coursera. Introduction E-commerce is the buying and selling of goods or services using the internet. In other words, e-commerce involves a store that...
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