Digital Marketing terminology(part 1)

Digital Marketing terminology(part 1)

Digital Marketing terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 1 A Ad extension: A Google Ads feature that shows additional information about the business Agency: An outside partner that fulfills a company’s...
The Marketing Funnel

The Marketing Funnel

One of the first topics discussed in Google’s Assess for Success: Marketing Analytics and Measurement Coursera course is the marketing funnel. The marketing funnel is a visual representation of the process through which a potential customer becomes a loyal...
Digital Marketing terminology (part 3)

SEO ROI

Introduction In today’s digital landscape, businesses are constantly striving to increase their online visibility and attract more customers. One effective strategy that has gained immense popularity is Search Engine Optimization (SEO). But how much revenue does...
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