Introduction to A/B testing

by Alex Dalessi | Aug 28, 2024 | Computer Science, Digital Marketing, SEO

An A/B test is an online experiment with two variants and a random 50% split of users between two variants to determine the better-performing option. An A/B test contains a description of the variants and past performance. A/B tests can be conducted in Google Ads...

Analyzing data from Google Ads and Google Analytics

by Alex Dalessi | Aug 27, 2024 | Digital Marketing, SEO

Google Ads was introduced in a previous blog post titled Introduction to Google Ads by Alexander Dalessi. Global Site Tagging Global site tagging is used to obtain data from all Google products and services. This involves copying and pasting code into the head section...

Digital Marketing terminology(part 5)

by Alex Dalessi | Aug 25, 2024 | Digital Marketing, SEO

Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course part 5: Assess for Success: Marketing Analytics and Measurement A A/B testing: A method of testing where two versions of content with a single differing...

Digital Marketing terminology (part 5)

by Alex Dalessi | Aug 25, 2024 | SEO, Website Design

Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course part 5: Assess for Success: Marketing Analytics and Measurement A A/B testing: A method of testing where two versions of content with a single differing...

Introduction to Google Ads

by Alex Dalessi | Aug 24, 2024 | Digital Marketing, SEO

Introduction Google Ads are an integral part of digital marketing in the modern era. Google Ads is Google’s online advertising program. Through Google Ads, online ads can be created to reach people exactly when they’re interested in the products and...

Introduction to search engines

by Alex Dalessi | Aug 23, 2024 | Computer Science, Digital Marketing, SEO, Website Design

Introduction Search engines are software that locates information on a search query. A search engine has three main processes: crawling, indexing, and serving. Crawling is the process of finding new or updated pages. Each result on a search engine is a website with a...