An introduction to heat maps
Introduction to Heat Maps A heat map is a tool that demonstrates how client-side users interact with a website. Similar to A/B tests, which were discussed in a previous blog post, heat maps are one tool to help a company increase conversion rates. A heat map measures...
E-commerce: An introduction
Note: Much of the information in this blog post comes from Google’s online Digital Marketing and E-commerce course on Coursera. Introduction E-commerce is the buying and selling of goods or services using the internet. In other words, e-commerce involves a store that...
E-commerce: An introduction
Note: Much of the information in this blog post comes from Google’s online Digital Marketing and E-commerce course on Coursera. Introduction E-commerce is the buying and selling of goods or services using the internet. In other words, e-commerce involves a store...
Customer Personas
A customer persona is a marketing representation of a group or grouping of similar people who are the target audience. It includes the group’s or groups’ characteristics, the marketing goal regarding these groupings, and the marketing barrier. A marketing...
