Introduction to search engines
Introduction A search engine is software that locates information on a search query. A search engine has three main processes: crawling, indexing, and serving. Crawling is the process of finding new or updated pages. Each result on a search engine is a website with a...
Introduction to Digital Marketing
Introduction to Digital Marketing Digital marketing involves marketing goals through online channels such as email and social media to support and advance business objectives. Digital Marketing has multiple touchpoints(awareness, consideration, conversion, and...
Digital Marketing Terminology(part 4)
Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 4: Think outside the inbox: Email marketing A A/B testing: A method of testing where two versions of content with a single differing variableare...Digital Marketing Terminology(part 3)
Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course module 3: From Likes to Leads: Interact with Customers Online A A/B testing: A method of testing where two versions of content with a single differing...