Data Science: An introduction
Introduction to data science Data science is the study of data to understand the world. In essence, data science is the science of data. Similar to how the natural sciences, such as biology, chemistry, and physics, describe the natural world. Data science involves big...
Market Research
Market research is gathering information about consumers’ needs and preferences. Market research could include readily available research conducted by third parties. This is also known as secondary research. A problem that could arise with secondary research is...
Customer loyalty
Customer loyalty is the marketing funnel’s last stage, as described in a previous blog post. An earlier blog post stated, “The loyalty stage is when customer loyalty is established, and customers become repeat customers and advocate for the company’s...
Introduction to online advertising
Online advertising, also called digital marketing, is critical to businesses in the modern economy. Online advertising, compared to other forms of advertising, is cost-effective. Cost-effectiveness in marketing is generally measured by the CPM(cost per 1000...