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Google Ads: How to use them

Google Ads: How to use them

Introduction Google Ads are an integral part of digital marketing in the modern era. Google Ads is Google's online advertising program allowing businesses to effectively promote their products and services. Through Google Ads, online advertisements can be created to...

Data: What is it?

Data: What is it?

Introduction Data represents unorganized information that undergoes processing to become meaningful and useful. In data science, we categorize data into three main types: structured, semi-structured, and unstructured. Most...

Artificial Intelligence: An introduction

Artificial Intelligence: An introduction

Introduction Computer scientists recognize artificial intelligence as a crucial branch of their field. AI encompasses the development of systems that mimic tasks associated with human intelligence. This field aims to create machines that can perform functions...

Data Science: How organizations use it

Data Science: How organizations use it

Introduction Businesses utilize data science to enhance their operations and improve their overall performance. At its core, data science is a powerful tool that helps businesses achieve their goals while boosting efficiency across various departments. By analyzing...

Data Science: An introduction

Data Science: An introduction

Introduction to data science Data science is the study of data to understand the world. In essence, data science is the science of data. Similar to how the natural sciences, such as biology, chemistry, and physics, describe the natural world. Data science involves big...

Market Research

Market Research

Market research is gathering information about consumers' needs and preferences. Market research could include readily available research conducted by third parties. This is also known as secondary research. A problem that could arise with secondary research is the...

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