OC Web Design
OC Web Design is a website associated with Website Promoters. Website Promoters is a premier web design and SEO company that has been serving Orange County businesses for over 20 years. This page contains blog posts on many topics related to website design, including CSS styling, WordPress plugins, and software such as Adobe Photoshop and Grammarly.
Preparing data in Microsoft Excel
Microsoft Excel and other software not discussed in this blog post are widely used in analyzing data such as MySQL and Python. This blog post will review some basic functions and features of Microsoft Excel. Specifically, sorting and filtering will be covered in this...
Social Media Marketing
Digital marketing can take many forms, including marketing on social media platforms like Twitter(now X), Facebook(now Meta), Instagram, etc. Social media marketing also involves tracking and analyzing conversations and trends related to your brand. Intuitively,...
Introduction to Smart Campaigns
Smart campaigns(not to be confused with a SMART marketing campaign) are advanced shopping campaigns that use machine learning technology to optimize for more sales and reach Google shoppers across Google's sites and networks. Smart campaigns have many advantages and...
An introduction to heat maps
Introduction to Heat Maps A heat map is a tool that demonstrates how client-side users interact with a website. Similar to A/B tests, which were discussed in a previous blog post, heat maps are one tool to help a company increase conversion rates. A heat map measures...
E-commerce: An introduction
Note: Much of the information in this blog post comes from Google’s online Digital Marketing and E-commerce course on Coursera. Introduction E-commerce is the buying and selling of goods or services using the internet. In other words, e-commerce involves a store that...
E-commerce: An introduction
Note: Much of the information in this blog post comes from Google's online Digital Marketing and E-commerce course on Coursera. Introduction E-commerce is the buying and selling of goods or services using the internet. In other words, e-commerce involves a store that...
Customer Personas
A customer persona is a marketing representation of a group or grouping of similar people who are the target audience. It includes the group's or groups' characteristics, the marketing goal regarding these groupings, and the marketing barrier. A marketing team creates...
Digital Marketing terminology(part 6)
Digital Marketing Terminology(part 6) Note: These terms are from the Google Digital Marketing & E-commerce course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores A Abandoned cart email: A follow-up email sent to customers who added an item to their...
Digital Marketing Terminology (part 6)
Digital Marketing Terminology(part 6) Note: These terms are from the Google Digital Marketing & E-commerce course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores A Abandoned cart email: A follow-up email sent to customers who added an item to their...