Digital Marketing terminology(part 6)
Digital Marketing Terminology(part 6) Note: These terms are from the Google Digital Marketing & E-commerce course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores A Abandoned cart email: A follow-up email sent to customers who added an item to their...
Digital Marketing Terminology (part 6)
Digital Marketing Terminology(part 6) Note: These terms are from the Google Digital Marketing & E-commerce course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores A Abandoned cart email: A follow-up email sent to customers who added an item to their...
Introduction to A/B testing
An A/B test is an online experiment with two variants and a random 50% split of users between two variants to determine the better-performing option. An A/B test contains a description of the variants and past performance. A/B tests can be conducted in Google Ads...