Digital Marketing terminology(part 6)
Digital Marketing Terminology(part 6) Note: These terms are from the Google Digital Marketing & E-commerce course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores A Abandoned cart email: A follow-up email sent to customers who added an item to their...
Introduction to A/B testing
An A/B test is an online experiment with two variants and a random 50% split of users between two variants to determine the better-performing option. An A/B test contains a description of the variants and past performance. A/B tests can be conducted in Google Ads...
Cloud Storage: Google Drive vs Dropbox
Comparing the Top Features of Google Drive vs Dropbox: Which Cloud Storage Reigns Supreme Photo by 905513 on Pixabay Introduction to cloud storage In the digital age, cloud storage has become an indispensable tool for individuals and businesses alike. With the...
Color theory and typography: An essential duo for effective SEO
The impact of fonts size and colors on SEO cannot be overstated, as readability directly influences user experience, a critical factor for search engines when ranking websites[1]. Misusing typography by attempting to hide text can lead to penalization from search...